Author: ISBN : Product Detai New from Format: PDFValium. Paxil. Prozac. Prescribed by the millions each year, these medications have been hailed as wonder drugs and vilified as numbing and addictive crutches. Where did this "blockbuster drug" phenomenon come from? What factors led to the mass acceptance of tranquilizers and antidepressants? And how has their widespread use affected American culture? </P><P>David Herzberg addresses these questions by tracing the rise of psychiatric medicines, from Miltown in the 1950s to Valium in the 1970s to Prozac in the 1990s. The result is more than a story of doctors and patients. From bare-knuckled marketing campaigns to political activism by feminists and antidrug warriors, the fate of psychopharmacology has been intimately wrapped up in the broader currents of modern American history. Beginning with the emergence of a medical marketplace for psychoactive drugs in the postwar consumer culture, Herzberg traces how "happy pills" became embroiled in Cold War gender battles and the explosive politics of the "war against drugs"—and how feminists brought the two issues together in a dramatic campaign against Valium addiction in the 1970s. A final look at antidepressants shows that even the Prozac phenomenon owed as much to commerce and culture as to scientific wizardry.</P><P>With a barrage of "ask your doctor about" advertisements competing for attention with shocking news of drug company malfeasance, <I>Happy Pills</I> is an invaluable look at how the commercialization of medicine has transformed American culture since the end of World War II.
Direct download links available for PRETITLE Happy Pills in America: From Miltown to Prozac POSTTITLE- File Size: 3381 KB
- Print Length: 296 pages
- Publisher: Johns Hopkins University Press; 1 edition (November 19, 2008)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B0046RDDLQ
- Text-to-Speech: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #420,725 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #92 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > History
- #92 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > History
Happy Pills in America: From Miltown to Prozac PDF
Beautifully written account of the ebb and flow of modern America's use of mood-controlling medications. There's no taint of advocacy here (we should/we shouldn't). What's fascinating is how little relationship there is between the public perception of medications and their actual effects, both individually and on our culture. The next chapter would be the public perception that too many children are on Prozac. You get a sense that whatever our views on this, they'd be guided by Oprah and not by medical studies.By Great Lark
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