Focus Group Research PDF

Rating: Author: Martha Ann Carey ISBN : 9781611322569 New from $23.64 Format: PDF

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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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• Product Details
• Table of Contents
• Reviews

• Series: Qualitative Essentials (Book 9)
• Paperback: 118 pages
• Publisher: Left Coast Press; 1 edition (July 31, 2012)
• Language: English
• ISBN-10: 1611322561
• ISBN-13: 978-1611322569
• Product Dimensions: 0.4 x 5.8 x 8.8 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)

Focus Group Research PDF