Focus Groups: A Practical Guide for Applied Research PDF

Rating: (9 reviews) Author: Richard A. Krueger ISBN : 9780803931879 New from $15.00 Format: PDF

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Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating

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• Product Details
• Table of Contents
• Reviews

• Paperback: 200 pages
• Publisher: SAGE Publications, Inc; 1 edition (July 1, 1988)
• Language: English
• ISBN-10: 0803931875
• ISBN-13: 978-0803931879
• Product Dimensions: 0.5 x 5.2 x 8.5 inches
• Shipping Weight: 9.6 ounces

Focus Groups: A Practical Guide for Applied Research PDF

This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive guide to focus groups that maintained some research integrity.

Incidentally, I suspect that Paladin Red actually reviewed the second edition. The third edition does not contain appendices after each chapter - another unfortunate loss from the earlier edition.

By A Customer

Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!

By "paladin_red"