The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously PDF

Rating: (8 reviews) Author: Harvey McKinnon ISBN : 9781889102375 New from $23.70 Format: PDF

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What if, before visiting donors, you or your volunteer knew EVERY question they were going to ask? It would be like knowing, in advance, who was going to win the Super Bowl or what numbers were going to be picked in the lottery. It would be devilishly unfair. And it would give you a HUGE advantage. But that's what Harvey McKinnon has done in his book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. With the help of fundraisers throughout the U.S. and Canada, he has identified the key questions, which is advantage enough. But pity the poor donor McKinnon ALSO reveals the answers that donors find irresistible. It's almost criminal what McKinnon has done. Thankfully it's for a good cause and the book nicely complements Asking, by Jerold Panas.

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• Product Details
• Table of Contents
• Reviews

• Paperback: 112 pages
• Publisher: Emerson & Church Publishers; 1 edition (June 16, 2008)
• Language: English
• ISBN-10: 1889102377
• ISBN-13: 978-1889102375
• Product Dimensions: 0.5 x 5.3 x 8.3 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)

The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously PDF

An amazing gem of a book. I've been fundraising for social change projects for nearly forty years, and Harvey outlines every key lesson I've learned, and a wealth of lessons I hadn't thought of. If you want to get involved in your community and help make change, at some point you're going to have to raise money, whether from bake sales, monthly pledges, or major donors. You want to know what makes people respond, but you want to proceed with integrity, not some hit and run sales job. Harvey teaches you how. I wish I had this book twenty years ago, but I'm glad I have it now. In fact, I'm in the middle of fundraising for a major voter engagement project, and found it enormously helpful to overcome my own fears and hesitations as I picked up the phone to call people and ask if they could help. Essential for anyone who ever raises money for a worthy cause.

Paul Loeb, author of Soul of a Citizen: Living With Conviction in a Cynical Time and The Impossible Will Take a Little While: A Citizen's Guide to Hope in a Time of Fear

By Paul Rogat Loeb

An industry classic is born, I think. This book is unlike any other. It stuffs decades of "in the trenches" fundraising know-how into 100 chatty pages you can read in under an hour.

Harvey McKinnon's career as a fundraiser began in the 1970s, and he's been asking for money ever since. His firm, with offices in Vancouver and Toronto, has an international client list, ranging from Amnesty International Canada to the American Institute for Cancer Research to Australia's ActionAid; with special depth in health care and environmental defense. I mention all this because (1) Harvey knows a ton of people, many of whom contributed stories to this book; (2) his personal experience is top shelf; and (3) his eponymous firm is extraordinarily successful. Why does he have such a great client list? There's just one reason: he knows how to raise money. And what he knows he shares in this book. Harvey's your gracious, amusing, enthralling host. But he's not alone. You'll meets lots of other fundraisers and hear their tales of triumph and misstep. Answering donors' questions well, especially the unspoken but predictable ones, is a secret -- maybe THE secret -- to success in fundraising.

This book, I expect, will prove both comforting for fundraising veterans and empowering for people new to the field. It takes a vast profession and reduces it to 11 key questions you repeatedly need to answer.

By Thomas Ahern VINE VOICE