The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid PDF

Rating: (21 reviews) Author: Michael Alley ISBN : 9780387955551 New from $24.91 Format: PDF

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This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.

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• Product Details
• Table of Contents
• Reviews

• Paperback: 241 pages
• Publisher: Springer (August 1, 2007)
• Language: English
• ISBN-10: 0387955550
• ISBN-13: 978-0387955551
• Product Dimensions: 0.7 x 6 x 9 inches
• Shipping Weight: 12 ounces

The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid PDF

The presentation of theory, data and opinion to audiences is ubiquitous, in schools, universities, scientific conferences and in media and public relations fora. What should be the case that the message is primary and the medium secondary has been eroded. The roles have to a degree been reversed, largely through the accessibility of Powerpoint. Creating an argument, building a case with data and inference, the very nature of education, is difficult and not something which can be done by all. What had been relatively easy for some, to make a presentation interesting and persuasible to an audience, but difficult for many, seemed to be available through the default options of the Microsoft software. And the diffusion of the methodology was immediate and pervasive. It is almost impossible to go to a meeting, conference or school without there being some form of Powerpoint without attendant trivia, irrelevance or distraction being dominant. Many people have suffered either through sitting in front of a presentation or from preparing one. There has as a result been something of an industry in presenting alternatives. This book is one of the outcomes.

This is a very interesting and accessible account of what can be done with slide presentations to get the message across and to make it memorable. It is useful in giving hints and examples of what to do and how to do it. It benefits from having been developed from personal experience and there are a plethora of examples and anecdotes that give substance to the points made.

As a primer on how to make a presentation it is valuable and worth reading and building upon. But there is a theory implicit in the craft.