(11 reviews) Author: Zack Lynch ISBN : Product Detai New from $3.83 Format: PDFNeurotechnology---brain imaging and other new tools for both understanding and influencing our brains---is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation for a unique insider’s glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected---all of us.
- Paperback: 272 pages
- Publisher: St. Martin's Griffin (November 9, 2010)
- Language: English
- ISBN-10: 031265488X
- ASIN: B0057DC7HO
- Product Dimensions: 9.1 x 6 x 0.9 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
The Neuro Revolution: How Brain Science Is Changing Our World PDF
Zach Lynch's "The Neuro Revolution: How brain science is changing our world" is a painfully detailed book on the myriad ways neuroscience impacts our lives today and its possible effects on our future. Despite Lynch's thorough explanation on cutting-edge neuroscience research and his first hand insights from leading neuro-experts, his words seem to lose their fizz as the book progresses from one chapter to the next. Even though "The Neuro Revolution" is well-organized and thoroughly researched, it is clearly over-sensationalized.
A brief synopsis:
The book is divided into ten chapters, each devoted to an aspect that it is closely intertwined to our daily existence such as law, politics, marketing, finance, art, religion, trust, and war. According to Lynch, neuroscience will radically transform each of these arenas in ways we have not fathomed before. He gives detailed explanations on his each of his predictions and evidence for each claim.
Style and structure:
Combine the writing powers of a research scientist and a tabloid journalist, and you get the prose of Zack Lynch. Overall, the book has great structure. Lynch has clearly put in some deliberate thought into every chapter title and a sincere effort in tying together their underlying themes. However, every prediction of Lynch sounds more hyperbole than possibility. There are a lot of repetitious claims and concepts that plague the book. One concept that Lynch keeps harping about in the book is brain imaging (fMRI in specific). Lynch makes it sound like everything we do in the future - right from applying for a job, how we choose our partners, to purchasing designer shoes - will be based on how our brains light up on an fMRI which seemed absurd to me.
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