The Survey Handbook 2nd edition PDF

Rating: (1 reviews) Author: ISBN : 9780761925804 New from $36.80 Format: PDF

Download medical books file now PRETITLE The Survey Handbook 2nd edition POSTTITLE from 4shared, mediafire, hotfile, and mirror link

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."

--Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this edition:

• The characteristics and uses of qualitative surveys
• The steps in a content analysis of qualitative data
• Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
• The main components of an informed consent form

Direct download links available for PRETITLE The Survey Handbook 2nd edition [Paperback] POSTTITLE

• Product Details
• Table of Contents
• Reviews

• Paperback: 184 pages
• Publisher: SAGE Publications, Inc; 2nd edition (October 22, 2002)
• Language: English
• ISBN-10: 0761925805
• ISBN-13: 978-0761925804
• Product Dimensions: 0.5 x 5.7 x 8.8 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)

The Survey Handbook 2nd edition PDF

The Survey Handbook is the first of a series in the Survey Toolkit that I purchased. This handbook gives an overview of the whole series and does not go in-depth. If you're looking for something more specific, purchase the titles in the Toolkit that match what you're looking for and save your money purchasing the entire kit or this book.

Chapter 3 (reliable and valid survey instruments) is poorly written because the definitions are unclear, there is a lack of consistency across the elaborations of each definition (e.g. when it should be used, how it should be used), and attempts have not been made to compare each types of validity/reliability with the other. I have had to surf online for more information about each type of validity in order to really understand their meanings.

In sum, purchase this only if you want a very broad overview of survey, or a general framework from which you can explore the different tenets in greater details. If you are looking for more, save your money (I will NOT pay $30 to purchase this book).

By Crimson X